課程資訊
課程名稱
行為財務
BEHAVIORAL FINANCE 
開課學期
94-2 
授課對象
管理學院  財務金融學系  
授課教師
胡星陽 
課號
Fin3021 
課程識別碼
703 46000 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期二6,7,8(13:20~16:20) 
上課地點
管壹104 
備註
先修科目:投資學(適用全校)。 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/942bf 
課程簡介影片
 
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課程大綱
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課程概述

Traditionally, academics in
finance assume people are
rational: they maximize their
utility under constraints.
This course examines the
deviation of this assumption
from actual behaviors. 

課程目標
The objective of this course
is to introduce topics on
behavioral finance, with the
emphasis on investment behavior. 
課程要求
 
預期每週課後學習時數
 
Office Hours
另約時間 
指定閱讀
 
參考書目
Shefrin, Hersh, 1999, Beyond Greed and Fear: Understanding
Behavioral Finance and the Psychology of Investing, Oxford
University Press, USA; 2Rev Ed edition, 新月書局進口。 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
學期報告 
25% 
The term paper can be one of two things: (1) examine one specific trading strategy developed from behavioral assumption using Taiwan’s data, or (2) develop a financial product or a marketing strategy of financial products based on behavioral assumptions. The term paper should have both oral presentation and written report. Written reports have to be typed and have a maximum of ten pages. 
2. 
課堂參與 
10% 
 
3. 
期末考 
40% 
 
4. 
章節報告 
25% 
Both chapter presentation and the term paper are prepared as a group project. Each group can have three to four students. The number of presenters of each group for each presentation, however, is limited to a maximum of two people. For each chapter presentation, one group will prepare oral presentation and several groups (exact numbers to be determined) will be responsible for asking questions. 
 
課程進度
週次
日期
單元主題
第1週
2/21  Introduction 
第2週
2/28  NO CLASS 
第3週
3/07  Basics of utility theory, efficient market 
第4週
3/14  Chapter 2. Heuristic-Driven Bias: The First Theme
Chapter 4. Inefficient Markets: The Third Theme 
第5週
3/21  Chapter 3. Frame Dependence: The Second Theme
Chapter 4. Inefficient Markets: The Third Theme 
第6週
3/28  The Limits of Arbitrage
Chapter 5. Trying to Predict the Market 
第7週
4/04  NO CLASS 
第8週
4/11  Chapter 6. Sentimental Journey: The Illusion of Validity
Chapter 7. Picking Stocks to Beat the Market
Chapter 8. Biased Reactions to Earnings Announcements 
第9週
4/18  Midterm (Chapters 1-8) 
第10週
4/25  Chapter 9. "Get-Evenitis": Riding Losers Too Long
Chapter 10. Portfolios, Pyramids, Emotions, and Biases
Chapter 11. Retirement Saving 
第11週
5/02  Chapter 12. Open-Ended Mutual Funds
Chapter 13. Closed-End Funds
Chapter 14. Fixed Income Securities 
第12週
5/09  Chapter 15. The Money Management Industry
Chapter 19. Options
Chapter 20. Commodity Futures 
第13週
5/16  Chapter 21. Foreign Exchange Markets
Term paper presentations 
第14週
5/23  Term paper presentations 
第15週
5/30  Term paper presentations 
第16週
6/06  Term paper presentations 
第17週
6/13  Term paper presentations